A digital platform for a company specializing in passenger train transportation and railway maintenance. The project focused on enhancing internal pages, improving ticket purchasing flows, and introducing new user-friendly features based on the existing brand and design concept.
Vivi provides comprehensive services related to passenger train travel and railway infrastructure maintenance. The goal was to rethink and optimize the internal site experience to make ticket buying and other functionalities seamless and intuitive.
Improve the user experience by designing efficient workflows for ticket purchases and new features, ensuring ease of use and accessibility within the existing brand framework.
The challenge was to translate complex railway services into clear, streamlined processes. Extensive UX work was done to simplify navigation, reduce friction during purchase, and add helpful interactive elements.
Included analyzing existing user flows, wireframing, prototyping, usability testing, and refining designs
User Flow
Feature Prioritization
Pain Points
Streamlined Booking
Intuitive Navigation
Responsive Design
Brand Consistency
User Centered
Functional Clarity
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